E-mail marketing still provides higher ROI than search and social media

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E-mail marketing still provides higher ROI than search and social media

No tool in your marketing toolbox is as valuable and necessary to you as your email marketing programme:

  • Email generates a generous return on investment, higher than any other digital marketing channel, including search and social media.
  • Email extends the reach and power of every other marketing channel you use, whether it’s digital, mobile, print, broadcast or out-of-home.
  • Holistic email marketing improves the customer experience.
  • Email messages can align with all of the touchpoints on the customer journey, from browsing to buying and on to loyalty.
  • Continuous platform development makes innovations possible.

 

Source: https://econsultancy.com/reports/the-fundamentals-of-email-marketing/