E-mail marketing still provides higher ROI than search and social media
No tool in your marketing toolbox is as valuable and necessary to you as your email marketing programme:
- Email generates a generous return on investment, higher than any other digital marketing channel, including search and social media.
- Email extends the reach and power of every other marketing channel you use, whether it’s digital, mobile, print, broadcast or out-of-home.
- Holistic email marketing improves the customer experience.
- Email messages can align with all of the touchpoints on the customer journey, from browsing to buying and on to loyalty.
- Continuous platform development makes innovations possible.